Has anybody seen the new DFS advert? It's basically set to "Rock star" by Nickelback but pinches their video idea by having several different people miming the words to the song. The only subtle difference is in the original there are Playboy bunnies and famous rock types whereas the advert contains middle-aged blokes and tubby women from Keighley.
I suppose some people (namely the people who put money into this bilge) could argue that the fact I'm talking about it proves that it works as a marketing ploy, but I can genuinely say that I was so transfixed by the utter cackness that whatever product they were hawking completely passed me by. I dunno, settees or summat.
There's a fine line to be drawn between memorable adverts and shite in my opinion. Take the gorilla playing the drums for example. Utter tripe (except for the song - a tune regardless of Collins' involvement) but because it was kept simple I know it was for Dairy Milk. You see - simple but effective. Sadly I've got no interest in chocolate but it's a start. Their next effort was an utterly bizarre scenario of airport vehicles having some kind of a race down a runway. The whole thing was saved by setting it to the awesome "Don't stop me now" by effeminate vest-botherers Queen, but even then you're so frightened by the whole experience that you've probably turned off before the slogan is shown.
In conclusion, the only place Nickelback should be seen and heard is the hit parade, and even then you should exercise caution. I'm off to buy a sofa.
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