When the president calls you a jackass...

Kanye West really is the end of a bell, isn't he?

A couple of years ago he made himself look like something of an arse when he complained on-stage at an awards ceremony that his video should have won the Best Video award because it was better and cost more than the actual winner. The fact that Pamela Anderson was in it also seemed to be some kind of deal-sealer in his shaded eyes. He was lampooned and ridiculed by most people in music circles as being self-involved and, you know, a bit of a twat.

With such pleasantries ringing in his ears, you would have thought he would think twice about any future outbursts, be them directly to the press or overheard and repeated. He can't afford to drop any more bollocks lest he be deemed an outcast by his peers.

Which makes his latest episode all the more amusing.

At this week's VMA awards, he thought it would be a good idea to interrupt Taylor Swift's award for Best Video (note the pattern), pinch the mic off the poor bint, then declare that Beyonce's video was in fact better. He literally took the mic off her, then proceeded to steal her thunder. All this after crashing the stage uninvited.

Beyonce's arse dropped as the camera focused on her and Swift looked proper upset, all while this lurching goon stood there professing his ill-thought-out and (most importantly) uninvited opinions on the relative merits of the videos. He left the stage, and was promptly booted out for his troubles while the festivities got going again.

His peers were not impressed. Pink called him 'a piece of shit'. President Obama called him a 'jackass', albeit off-camera, but they have a point. Who is this clown anyway? He's made a couple of decent records, which in his mind seems enough to qualify him as a judge on all things musical. Coupled with his aforementioned previous outburst, he's hurtling towards becoming a laughing stock in the industry. That was my prediction when he first came onto the scene, but I presumed it would be due to the quality of his work. Either way, I was right.

Apparently he's apologised a few million times now, including to Taylor Swift directly, and he even showed up all tearful on Jay Leno to repent his sins. That may repair some of the damage caused to the victims of this piece, but I doubt it's going to repair much of the damage caused to his already sinking stock.

Cos he's a cock.